The best decision I ever made was getting a sales job.

I went from being a young, shy and scared kid to someone who can walk into any room with confidence and handle myself with class.

It taught me more about human psychology, social dynamics and how to deal with people than any university education could.

And here's the crazy part — once your learn the skills behind sales, you can take them and apply them to any industry, business plan or career path and be successful.

Unfortunately, most people never realize the potential behind learning sales because they are stuck in a fixed income salary job that pays them just enough to survive and be comfortable but never enough to thrive and get ahead.

This Is Why You Are Trapped

The harsh truth is that society wants to trap you in a cycle of trading your time for money and never truly have the ability to build something for yourself.

It wants to keep you in debt and working for a large corporation that gets to decide your worth and your ceiling.

This keeps you in a position that's easier to control and forces you to be dependent on the system.

These are the people who get told what time to wake up, what time to come into work and when to go home to their family.

The worst part of all — it caps the potential of millions of people by offering a steady paycheck every month.

They might get small, incremental raises of 3-5%—barely enough to keep up with inflation, but just enough to keep them trapped in the cycle.

There's no control, no freedom and most importantly, no leverage.

It’s not just money they’re losing—it’s their potential, their autonomy, and the opportunities to become the person they’re truly capable of being.

The scariest thing about all of this is that most people accept this as normal.

Sales Will Let You Free

What if I told you there was another way? What if I told you that a sales job could give you the necessary skillset to break free from this cycle for good and equip you with the power to create the life of your dreams?

Here's the truth — getting into sales isn't just about making money or learning fancy word tracks to sell more products, it's about transforming your understanding of people and yourself.

Mastering sales forces you to master communication, confidence, negotiation and the ability to deal with tons of rejection and adversity.

It also teaches you how to become persuasive, handle finances and create opportunities instead of being assigned one.

There’s a reason why some of the most successful entrepreneurs, business leaders, and high performers all have one thing in common—they learned how to sell.

When you understand what selling truly is, you don’t just earn more money—you gain the ability to create opportunities, navigate high-stakes situations, and take full control of your future.

And that’s exactly what we’re going to break down next—the key skills that make sales the most valuable experience you can have, and how they reshape your mindset, income, and potential for success forever.

Part 1: Sales Is A Mental Game

So, how exactly does a sales job change your life? Like I said previously, it all comes down to the skillsets you will learn and the characteristic you will be forced to develop in yourself.

But before I dive any further into the skillset behind sales and the importance of it, I want to first talk about something arguably even more important than that.

The biggest obstacle to success—both for myself and others—isn’t just external factors. It’s the mindset you operate from—your internal operating system.

If you want to achieve anything great in life—no matter the industry, profession, or trade—you must develop the ability to overcome adversity.

On your journey, you’ll face constant rejection, criticism from those around you, and moments of deep self-doubt.

The world is relentless, and rising above it takes unwavering mental toughness, thick skin, and an unshakable mindset.

To thrive in this kind of environment, you need to train your mind early to push through resistance without hesitation.

Sales will do exactly that.

Before you ever land your first sale, you’ll hear “no” hundreds of times.

But as you learn to navigate conversations, pitch your offer, and close deals, the fear of rejection fades into nothing.

With every interaction, you build the kind of confidence that allows you to perform without fear, doubt, or hesitation.

You stop worrying about what others think and start focusing on what actually matters—getting results.

In sales, you get paid for what you produce—nothing more, nothing less.

It’s a merit-based system that rewards results and punishes complacency. Look at nature: there are no handouts.

The natural world is brutal, and if you don’t perform, you starve.

Wage jobs, on the other hand, suppress natural instincts.

They nurture comfort, allowing people to do the bare minimum while still collecting a paycheck.

That kind of security exists only in the wealthiest societies—not in the real world.

In the jungle, if you don’t produce, you don’t eat.

Sales breaks this weak mentality and realigns you with how the world truly works.

Mastering it forces you to adopt a results-driven mindset—one that rewards effort, skill, and execution.

Without this mindset, without this understanding of the way reality works and the mental fortitude to continue to move forward, nothing else matters.

Part 2: Effective Sales Is About Identifying The Gap Between Where A Customer Is And Where They Want To Be

Now that you understand how sales sharpens your mindset and forces you to perform, let’s talk about the basic mechanics of selling itself.

Sales isn’t about pushing a product—it’s about solving a problem.

The best salespeople don’t just pitch; they diagnose the gap between a prospect’s current reality and their desired future state.

They come across as someone genuine, sincere and intelligent, because they are.

Great salespeople understand how to get bast surface level conversations and build trust quickly.

They find what truly matters to the prospect by asking strategic and directed questions that lead the prospect down the sales cycle towards the close.

One of the biggest mistakes new salespeople make is obsessing over “the close.”

This misconception leads them to rush the process, neglecting the importance of truly understanding the prospect’s challenges and how their solution fits.

There’s a common phrase in sales called “commission breath”—a byproduct of being too focused on closing instead of solving problems.

Prospects can sense desperation, and it repels them.

If you don't make your prospect feel heard, understood and acknowledged, you have no chance at closing.

If you want to succeed in sales, you must master the art of diagnosing problems and become an expert at active listening.

Think of yourself as a doctor: your job is to ask the right questions, uncover pain points, and prescribe a tailored solution.

This requires a deep understanding of three things:

1. Where your prospect is now (their current state)

2. Where they want to go (their desired future state)

3. The steps needed to bridge that gap

Closing isn’t a single moment at the end of your pitch—it happens throughout the entire sales process. Every question you ask should challenge the prospect’s thinking, making them see their problem in a new light and compelling them to act.

Your job as a salesperson is to lead—guiding your prospect toward a better future by helping them make a decision.

You don’t sell the process or the steps involved in making a change—you sell the outcome.

At the end of the day, prospects don’t care about the details and features of what you offer.

They care about one thing: how you can help them improve their situation.

Part 3: Become a Master Negotiator

It's absolutely vital that you first understand the basic mechanics of selling.

But identifying the gap is only half the battle.

Even if you understand exactly what your customer needs, it won’t matter unless you can get them to take action. And that’s where negotiation comes in.

Everything in life is a negotiation—whether you realize it or not.

Negotiation isn’t just about closing deals in business; it’s about navigating everyday interactions to create better outcomes.

You negotiate when you ask for a raise, when you buy a car, or when you convince a client to work with you.

But it goes even deeper than that.

You negotiate in your personal life too—when you persuade a friend to see things from your perspective, when you set boundaries in relationships, or when you influence someone’s decision without them even realizing it.

On top of it all, you negotiate with yourself on a daily basis.

When it comes to the food you eat, the habits you partake in and the lifestyle you choose to live.

Every interaction where you’re trying to achieve a certain outcome involves negotiation.

The better you are at negotiating, the more control you have over your income, opportunities, and overall quality of life.

Because in the end, those who can confidently communicate their value and steer conversations in their favor will always have the upper hand.

While I am not going to go into full detail on ho to master negotiation in this newsletter, I can give you some ground rules for getting started.

The following are 5 key principles to remember when in the midst of a negotiation.

Keep in mind, every negotiation is different. But the general principles always remain the same.

• Always be willing to walk away. The person who is less emotionally attached to the outcome has the advantage. Stay calm, stay detached, and be willing to walk away. Always remember that there is endless opportunity, and one deal or one sale isn't going to make you or break you.

• Every Offer Must Feel Like a Win-Win – People don’t just want a deal; they want to feel like they won. The best negotiators structure deals in a way that lets the other side walk away feeling satisfied—even if they didn’t get exactly what they wanted. Small concessions, repositioning value, or shifting focus can make your offer feel like a victory without actually sacrificing anything important.

• Silence is a powerful weapon. Use it to your advantage. Most people are uncomfortable with it and will rush to fill the gap—often revealing valuable information or negotiating against themselves. In any negotiation, the person talking the most is rarely the one in control. True control belongs to the one asking the right questions, guiding the conversation, and extracting key details. If you ever feel like you're losing control, regain it by asking a strategic question—one that forces the other party to respond in a way that benefits you.

• People Want What They Can’t Have – Scarcity is one of the strongest negotiation tools. When you position yourself or your offer as something exclusive, limited, or hard to get, people naturally want it more. Instead of chasing the deal, create demand by making them feel like they might lose out if they don’t act fast.

• Always Have a “Higher Authority” – Never make it seem like you have the final say, even if you do. Blaming decisions on a “higher authority” (a business partner, lender, or company policy) gives you a built-in excuse to push back without looking unreasonable. It also forces the other side to negotiate against an invisible force they can’t pressure directly.

A sales job is more than just a way to make money—it’s a crash course in the skills that separate the average from the successful.

It forces you to build mental resilience, teaches you how to solve problems, and turns you into a master negotiator.

These aren’t just sales skills; they’re life skills.

Whether you want to start a business, increase your income, or simply take control of your future, learning to sell is the fastest way to get there.

The real question isn’t if sales will change your life—it’s how soon you’ll let it.

Hope this helps.

Cade Rector